Wednesday, July 18, 2007

Logos - Branding Your Wedding


Here’s another new trend for weddings. Ok, everyone knows about using your monogram on invitations, napkins, linens, even your cake. Well today’s new trend is using what is called your Logo. Logo’s are a lot like monograms, most include your names or initials, but they differ in the fact that they use more than just the initials. Along with the initials they include an element that sets the theme for your wedding. Logos can include anything from a drawing of where you are getting married to just a graphic design that helps set the tone for your wedding.

Let’s say you are using pinecones throughout your winter wedding. A logo might include a graphic of a pinecone with your initials underneath. This logo would run through your entire wedding. It would be on the save the date, invitations, programs, gift bags, napkins, favors, cake and even the thank you notes. As they say in the business world you are “branding” your wedding.

There are loads of places online where you can contract with a designer to create your own logo. One such example (that another planner friend turned me on to) is Love Letters Logo . That's their beautiful work in the pictures.
Maybe you are lucky enough to have a talented graphic artist as a friend that could make one up for you as your wedding gift. If you are, go for it. Anyway you look at it, logos are one more way to make your wedding a seamless unique event.

1 comment:

Anonymous said...

Love the designs on that site! We got ours from www.truelovelogos.com and have already started getting comments --people love the tied-together look of everything! I think the wedding "branding" is going to continue to be a trend, just such a simple and elegant way to personalize a wedding.

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